What does the name "Standout Arts" mean?
Where did our name come from and how does it relate to what we do?
What's In A Name?
The word "STANDOUT" is defined as a person or thing of exceptional ability or high quality.
"Standout Arts" refers to our goal to break outside of common graphic, web design, and marketing templates to create materials that best represent our clients' own, unique personalities, tones of voice, goals, background, values, and missions. We recognize that consumers are inundated with marketing messages, ads, and promotions on an ongoing, near-relentless basis. We use an artistic, creative approach to develop and build upon messages and advertising that "stand out" amid the "noise".
While marketing and advertising involves a certain amount of "science" with respect to understanding consumer behavior, tracking trends, reviewing key performance indicators (KPIs), developing strategies, and reviewing a considerable amount of data, we believe that. in the end, advertising and marketing are more of an "art" than a "science". Specifically, we believe that marketing and advertising should be flexible in their strategic approach. There are times when numbers and data simply do not effectively represent the entire picture. Instead, we believe in creative an adaptive, story-telling approach to our designs, campaigns, and branding strategies.
Additionally, we work collaboratively as an internal team and alongside our clients to craft campaigns that are both reflective of our experience and expertise as well as our clients' own specific preferences - even when those preferences are subjective.
Finally, we always strive to honor the definition of the word "Standout" by offering the highest quality of service to our clients. This means consistently providing our clients with excellent communication, professionalism, and kindness in all that we do.